Climate Communication Guidelines
Working with local partners at three cities on this project on climate change communication to build city resilience, the research team realized there were a number of misunderstanding concerning communication. This confusion led to ineffective and inadequate climate change programs. Two causes for this were identified. First, it was found that people thought each subject/field/audience required its own typical communication style. For example, it was perceived that the communication style for HIV needed to be different from the style for environmental protection. Second, it became clear that people did not know where to find resources on climate change, and that it would be easier to communicate relevant information if it was all included in one package of information. Communication guidelines for climate change were thus identified as necessary to ensure the success of climate change programs. Each city in the study developed its own version that is user-centered and tailored based on their culture, and language/dialect.